Target Group!!

Tuesday, 07 April 2009 17:59
(Bernama) - Young Malaysians are increasingly relying on the Internet for information and to keep themselves up-to-date, according to a recent survey by market research company Synovate.
About 45 per cent of the Malaysian youth interviewed in the survey said they planned to use the Internet more than other media, Synovate said in a statement today.
"Young Malaysians are definitely turning to the Internet more for their information and entertainment needs and it's not surprising that the Internet is slowly becoming the medium of choice," said managing director of Synovate in Malaysia, Steve Murphy.
The fourth annual Synovate Young Asians study looks at what's in the hearts and minds of the region's youth, revealing their media consumption, purchase habits, attitudes, favourite singers and cartoons.
The survey, supported by Microsoft Advertising, MTV and Yahoo!, found that young Malaysians were active bloggers with close to half (48 per cent) spending a portion of their time blogging.
"Malaysians in general have embraced blogging and bloggers alike as a way of expressing themselves and this virtual form of communications has certainly had an effect on the nation's youth," Murphy said.
"A total of 21 per cent of Malaysian youngsters create and update their blogs regularly and this figure is expected to rise," he said.
The survey also found that young Malaysians aged eight to 24 spend an average of 1.2 hours a day on email, one hour and thirty-six minutes a day as part of online communities, two hours and 48 minutes on instant messaging and two hours and 36 minutes on other Internet activities.

p/s: more & more gen X are relying on the internet as their main source of news. The youngsters are abandoning traditional media. UMNO has to make a serious re engineering within the party in order to attract these young voters. UMNO needs to convince these group why should they support the struggle of UMNO..